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Seller's Guide

A Step-By-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Seller Objectives

A critical first step is taking the time to understand my client's plans and goals, review trends in the current marketplace, assess your property's qualities, and onboard you onto the Compass One platform. I will analyze comparable property sales, assess the competition, and present a pricing strategy designed to achieve the best possible result.

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Step 2: Setting the Stage

From hiring painters to configuring furniture, I'll ensure that the property is visually ready for showing; this includes scheduling a professional photo shoot, commissioning an illustrative floor plan, and preparing a listing description. At this time, we will also sit down and complete the Seller Disclosure documents that will be necessary for the transaction.

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Step 3: Pre-Market Your Home

As a Compass client, you have the option to avoid accumulating public days on market while building buyer demand and validating your listing price. Launching as a Compass Private Exclusive ensures your home is only visible to our agents and their buyers. This provides us with invaluable time to track buyer engagement with your listing and refine our pricing and positioning strategy for the best possible sale outcome.

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Step 4: Broadening your Reach

Using insights gleaned from the Private Exclusives phase, we will launch your property again as a Compass Coming Soon on our site, incrementally increasing buyer exposure while still avoiding the negative impact of public days on market and price drops. In the final launch phase, we'll broadcast your listing on all other sites, ensuring maximum visibility for the duration of the sale process.

*Compass Coming Soon is not available in every market

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Step 5: Targeted Luxury Marketing

My Compass marketing team will produce beautiful print collateral to strategically showcase your property. all of which will be shared with you for approval on your Compass One dashboard. I will build out an intelligent, effective paid marketing plan in relevant publications and produce eye-catching property signs for placement outside your property.

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Step 6: Making Connections

I continuously leverage my exclusive Luxury Network, collaborating with buyer brokers, hosting private tours for targeted prospective agents and buyers on an ongoing basis.

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Step 7: Building a Strategy

I'Il conduct an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers will be aggregated, and the listing strategy can be revised if needed.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Seller Advantages

Gain a competitive edge with tailored marketing, premium exposure, and skilled negotiation designed to achieve top results.

Explore Seller Advantages

Private Exclusives

Three Strategic Launches. One Exceptional Sale.

Validate Pricing. Generate Early Demand. Sell Better.

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Pre-Market Your Home by Listing As a Compass Private Exclusive

Are you considering selling your home? With Compass Private Exclusives, you can test the price and positioning of your listing while still building interest with serious buyers.
Just like many companies test products with a smaller audience before launch, listing your home as a Compass Private Exclusive lets you generate early demand, refine your price, and gather critical insights – all before going public.

Since Private Exclusive properties are only accessible to Compass agents and their buyers, you can market your home discreetly without the risks of accumulating days on market or price drop history. 

This is the first stage of our 3-Phased Marketing Strategy designed to maximize demand and optimize your positioning for the best possible sale outcome.

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The Benefits of a Pre-Marketing Strategy

Soft-Launch to an Exclusive Audience:

Make your listing available to a network of thousands of top agents and their clients.

Showcase Before Being Market-Ready:

Pre-market your home to buyers before investing time or effort into preparing it for the public.

Generate Early Demand:

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops.

Test Your Price & Gain Insights:

Understand how buyers are engaging with your listing. These insights, available only before your home goes live on other websites, help you make informed adjustments to your price.

Attract Competitive Offers:

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress.

Maintain Your Privacy:

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

Strategic Insights

Pre-Marketing By the Numbers

Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

Defined by Excellence

Compass Luxury Division

Compass luxury has spent years crafting an ultra-wealthy list of highly targeted and qualified high-net-worth individuals around the world, most with a net worth over $10M, using wealth-mapping technology.

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Compass luxury has spent years crafting an ultra-wealthy list of highly targeted and qualified high-net-worth individuals around the world, most with a net worth over $10M, using wealth-mapping technology.

Using this exclusive list, Compass luxury properties are sent to over 100,000 potential buyers, wealthy individuals, and top agents every week with our luxury newsletters.

Compass luxury properties are prominently featured across our highly trafficked luxury website, luxuryatcompass.com, ensuring eyes from an average of 30,000 monthly visitors on your listing.

Twice annually, Compass luxury properties featured in Curated Magazine are distributed to an audience of 110,000 affluent individuals and luxury agents internationally.

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Through stunning visuals and engaging storytelling on Instagram - @Compassluxurydivision and @Compass - amplifies your luxury properties and captures the attention of a global audience with over 200,000 followers globally.

On the Compass Luxury YouTube Playlist, listing videos reach a global audience, with over 445,000 views to the playlist annually.

Compass luxury properties are distributed to 1,300 luxury agents across 22 countries through an exclusive International Partnership with Barnes International Real Estate.

Luxury properties are featured on a mainland Chinese website, social media, email newsletters, and digital ads built behind the Chinese firewall that typically blocks foreign companies.

Compass delivers the highest PR reach of any brokerage in the U.S., with over 150 billion impressions every year.

Compass luxury properties are syndicated to over 50 countries and 307 million people with International Syndication.

Learn More about Compass Luxury Division

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